Independent pharmacy — North West England
Service awarenessChallenge
Patients were unaware of the pharmacy's expanded clinical services — travel vaccinations, blood pressure checks and minor ailment consultations — despite them being available for over a year.
Approach
Built a monthly content calendar aligned to NHS seasonal priorities. Produced compliant social content for each service, including patient-friendly explainers and staff-led posts to build trust.
Result
Enquiries for travel vaccinations doubled within 10 weeks. Minor ailment consultation bookings increased by 40% over the following quarter.